Hospitality · Website + Full-Funnel Marketing
The Estes Park Resort.
A full website redesign and always-on marketing program for the only waterfront resort on Lake Estes, built to honor the landscape and compound results across every channel.
- Website Design & Project Management
- Copywriting & Content Strategy
- SEO
- Email Marketing
- Paid Media
- Organic Social
- Analytics & Reporting
The Estes Park Resort is a spacious, waterfront property at the base of Rocky Mountain National Park with lodge rooms, suites, and private cabins surrounded by panoramic views, fire pits and lawn games, the Qi Lounge Wellness Spa, and a waterfront restaurant and bar. Family-owned and operated, it is the only accommodation on Lake Estes.
Estes Park Resort & Spa partnered with Pixel & Polish to reimagine their digital expression into something more suited to the reputation they’ve been curating since 2011. The existing website didn’t reflect the unique landscape, undersold the range of room options, and made booking feel harder than it needed to be. Since launch, the engagement has expanded well beyond the website into SEO, email marketing, paid media, and organic social as a fully integrated program.
We acted as equal parts brand ambassadors and digital experts, designing a site that honors and elevates the brand story while meeting accessibility standards and translating cleanly across every device. From there, we built a continuous marketing engine on top of that foundation: SEO and content to grow organic demand, email to nurture the guest list, paid media to drive high-intent bookings, and organic social to keep the resort in the everyday scroll.
A gateway to the Rockies, rebuilt.
We rebuilt the site around the way people actually plan a stay — a cinematic front door, clearer room storytelling, and a booking flow that gets out of its own way. Editorial typography, warm mountain neutrals, and generous photography let the property itself do the talking.
PHOTO · Guest room
WEB · Desktop
ACCOMMODATIONS · CABIN INTERIORS
WEB · Tablet
WEB · Mobile · Accommodations
WEB · Mobile · Rooms & packages
WEB · DineA program that compounds.
What began as a website project has grown into a full-funnel partnership. We run the resort’s SEO, email marketing, paid media, and organic social as one connected program with every channel briefed against the same seasonal story and measured against the same revenue goals.
Technical health, on-page content, and location-led editorial that grows qualified organic traffic into the booking flow.
Segmented lifecycle sends — pre-arrival, seasonal offers, and packages — that keep past and prospective guests warm.
Search, Performance Max, and social built around the highest-intent room and package moments. 23:1 ROAS in the first three months.
A tone-of-voice and content system that lifted Instagram accounts reached by 87% versus the previous vendor.
A redesigned website that finally matches the property and a marketing program that has grown with it: 23:1 ROAS in the first three months of paid, +87% Instagram accounts reached versus the previous vendor, and +110% website revenue since launch.