Case study* · 06 · 2025All work

    Hospitality · Video Production

    The Dive Palm Springs.

    A brand film for a pool-forward concept hotel whose brand had to be exactly as serious as a perfect cannonball.

    BRAND FILM · THE DIVE
    Client
    The Dive Palm Springs — Palm Springs, CA
    Year
    2025
    Scope
    • Creative Direction
    • Pre-Production & Scripting
    • Video Production
    • Post-Production & Editing
    • Color & Sound Design

    A single hero film to showcase the experience — cinematic, unhurried, and just deadpan enough that guests know exactly what kind of weekend they’re signing up for.

    The Ask

    The Dive is a concept hotel built around a single, sacred idea: the pool. The team needed a hero film that could carry the brand across the website, paid social, and out-of-home — establishing tone, texture, and pace without a word of voiceover.

    The Approach

    We shot on-property over two days with our partners from Digital Love Studio — golden-hour poolside, tiled interiors, and the slow ritual of a proper dive. Edit, color, and sound were tuned to feel like the last afternoon of a long weekend: warm, quiet, a little sunburned.

    01* · Film

    A cannonball, at brand-film pace.

    The full cut plays above — one continuous mood piece built to hold on the homepage, in paid social, and on-property.

    Outcome

    A hero film that gave The Dive a distinct on-screen voice from day one — and a library of moments the team continues to cut down for social, paid, and on-property use.