Hospitality · Launch + Omnichannel + F&B
Hotel Lucine.
A launch and always-on program for a 61-room Galveston beach hotel — omnichannel storytelling that filled rooms, restaurants, and rooftop nights while shifting the channel mix decisively toward direct.
- Strategy & Consulting
- SEO
- Website Content & Copywriting
- Photo & Video Production
- Experience Design
- Organic Social Media Management
- Email Marketing
- Paid Advertising (Search, Display, Video, Performance Max, Social, TravelAds, Metasearch)
- Analytics & Reporting
Originally built in the 1960s as Galveston’s Treasure Isle Motel, this low-slung two-story property was always meant to be a cozy oasis for guests from far and wide. Sixty years later, Hotel Lucine has breathed brand new life back into every square inch — 61 rooms at the edge of the Gulf with a pool and courtyard, rooftop bar, den, and signature restaurant.
In a market full of big-brand hotels, Hotel Lucine offers something decidedly different — and needed a marketing program to match. Pixel & Polish partnered with the team to launch the property, manage its online presence, build awareness, drive room, restaurant, and ancillary revenue, and achieve a channel mix heavily weighted toward direct business over third parties.
We crafted a detailed omnichannel plan, implemented supporting technology, oversaw the website project and produced all content, and executed multi-channel campaigns for both the hotel and F&B — spanning organic social, email, paid advertising, website content, and online merchandising, with SEO and conversion optimization on an ongoing basis.
A digital home for The Fancy, The Den, and The Rooftop.
We oversaw the website project and wrote every word — a warm, wry voice that gives each venue its own personality and points guests toward booking, dining, and events. SEO and conversion optimization continue on an ongoing basis.
Launch website →
WEB · Homepage + F&B pagesWish you were here.
A postcard-inspired ad platform — “wish you were here,” “do something worth writing home about” — carries across every unit size and placement. Paired with social video and always-on channels, it drove a 8:1 average blended ROAS and a 75% direct-booking contribution while shrinking dependence on third parties.
PAID · Display + Social units
SOCIAL PICKS LIBRARY · NINE-UP#HOTELLUCINE.
A daily rhythm of posts, reels, and community engagement keeps the property top-of-mind between visits — spotlighting rooms, restaurant, rooftop, and the people who make Lucine feel like Lucine. Follow along at @hotellucine.
SOCIAL · InstagramGrowth across hotel and F&B revenue, website traffic, audience, and engagement — with improved occupancy, ADR, and STR market share, and a channel mix that keeps more of every booking on the property’s side of the ledger.