Case study* · 09 · 2024All work →

    Hospitality · Brand Identity · Website

    Maison 1896.

    A visual identity, collateral system, and website for a lovingly restored 16-room boutique hotel in the heart of Old Beaune.

    Sunset over the vineyards outside Beaune, FranceBEAUNE · BURGUNDY
    Client
    Mirabel Hotel & Restaurant Group — Beaune, France
    Year
    2024
    Scope
    • Brand Visual Identity
    • Logo Suite & Marks
    • Collateral Design & Production
    • Print & Packaging
    • Website Design & Development

    Mirabel Hotel & Restaurant Group lovingly restored the historic 1896 building to house a 16-room luxury boutique hotel and restaurant in the heart of Old Beaune — steps from the world-famous wine auctions, the Halle de Beaune Saturday market, and Burgundy’s finest vineyards.

    The Ask

    Mirabel Hotel & Restaurant Group partnered with Pixel & Polish to create the visual identity of the Maison 1896 brand and bring it to life across digital and physical mediums — from the wordmark and monogram down to the matchbox on the nightstand and the website that opens the door.

    The Approach

    We anchored the identity in the quiet confidence of a Burgundian townhouse — a serif wordmark paired with a looping single-stroke monogram, a palette pulled from wine cellars, vineyard shadow, and warm plaster. Every touchpoint was designed to feel like it had always been there.

    01* · Identity

    A wordmark, a monogram, a signature.

    Maison 1896 wordmark, monogram and script signature over a still life with wine glass and grapesLOGO SUITE
    Blind-embossed Maison 1896 seal on cream stockBLIND EMBOSS
    Maison 1896 in-room do-not-disturb card with script headline Rêves en coursDO NOT DISTURB
    02* · Collateral

    The small objects of a stay.

    A full print & packaging system carried the identity from the front desk to the nightstand — keycards, stationery, matches, envelopes, and welcome cards, each specified to a stock, ink, and finish worth touching.

    Maison 1896 room keycard with gold monogram on a green marble surfaceKEYCARD
    Navy matchbox with gold Maison monogram on a walnut tableMATCHES
    Cream notepad with botanical illustration on a navy folio with white penSTATIONERY
    Olive-green envelope with Maison 1896 seal and handwritten address cardCORRESPONDENCE
    Bienvenue postcard and Maison 1896 photo card on black surfaceWELCOME CARD
    Custom botanical illustration paired with Bon appétit scriptILLUSTRATION
    03* · Website

    A digital front door to Old Beaune.

    We designed and developed the Maison 1896 website as a cinematic introduction to the property — with dual entries into Accommodations and Slanted Door, the modern Vietnamese restaurant led by iconic San Francisco chef Charles Phan and the wine acumen of Saison Hospitality’s Mark Bright.

    Maison 1896 website hero split between Accommodations and Slanted DoorWEBSITE · HOMEPAGE
    04* · On property

    The bar, the table, the cellar.

    Maison 1896 bar with arched liquor displays, brass sconces, and leather stoolsTHE BAR
    Dining room at Slanted Door Beaune with brass table lamps and greenerySLANTED DOOR
    Burgundy bottles including Richebourg resting in a wooden cellar rackTHE CELLAR
    Outcome

    A brand and website that arrive in Beaune already at home — a cohesive identity system carrying Maison 1896 from the wordmark on the door to the matchbox on the nightstand.

    Next case study*
    Hotel Lucine.
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