Real Estate · Strategy + Video + Paid Media + Landing Pages
Civetta Property Group.
A mission-driven repositioning and full-funnel media program for Philadelphia’s workforce homeownership developer — turning underperforming spend into a compounding pipeline of qualified buyers.
- Strategy & Consulting
- Website Landing Page Content & Copywriting
- Messaging Angles Development
- Video Production & Creative Storyboarding
- Graphic Design & Video Editing
- Paid Advertising (Search, Display, Video, Performance Max, Social)
- Analytics, Optimization & Reporting
Civetta Property Group is a mission-driven real estate development collective focused on expanding workforce homeownership opportunities in Philadelphia — thoughtfully designed, attainable housing that helps hardworking Philadelphians build long-term wealth while strengthening the communities they call home.
Before partnering with Pixel & Polish, Civetta was running paid campaigns but struggling to generate enough lead volume to support sales across a growing portfolio — and their messaging wasn’t resonating with the audiences who stood to benefit most from their affordable homeownership programs. Civetta needed more than campaign execution: they needed a strategic partner to reposition their message, scale qualified demand, and humanize the mission through compelling digital storytelling.
We began with deep research into Civetta’s target audiences, Philadelphia’s local housing market, and historical property sales data — then developed a comprehensive, multi-channel paid media strategy designed to reach and convert high-intent buyers efficiently. To strengthen emotional resonance and trust, we concepted, storyboarded, cast, and produced a full suite of video assets, integrating them seamlessly across owned channels, landing pages, and paid media placements to support performance and brand growth in tandem.
Heroic and versatile.
Pixel & Polish collaborated closely with photography and videography partner Digital Love Studio to produce a cinematic hero film and a versatile library of supporting assets. The videos deploy across the website, social media, digital advertising, online listings, and broader marketing materials to create a cohesive, emotionally compelling brand presence.
STILL · PhiladelphiaA full-funnel program built to convert.
We designed and executed a full-funnel paid media strategy spanning search, display, video, Performance Max, and social — delivering high-intent inbound inquiries at scale with exceptional cost-per-lead efficiency. Creative rolls out across every unit size and placement, with messaging tuned to each audience’s stage in the homebuying journey.
PAID · Display + Social units#CIVETTA.
A steady drumbeat of stories, reels, and vertical cutdowns keeps the brand present between campaigns — humanizing the mission and moving prospects toward pre-qualification. Follow along at @civettapropertygroup.
STILL · InteriorA step-change in performance and efficiency across paid media, matched by video that lifted on-site engagement and organic lead volume — and landing-page optimizations that drove measurable improvements in lead quality.