Civetta Property Group

Civetta Property Group is a mission-driven real estate development collective focused on expanding workforce homeownership opportunities in Philadelphia. Through thoughtfully designed, attainable housing, Civetta helps hardworking Philadelphians build long-term wealth while strengthening the communities they call home. Rooted in impact and equity, Civetta goes beyond housing development—actively investing in neighborhood vitality and prioritizing initiatives that create lasting social and economic value for the city’s workforce.

Before partnering with Pixel & Polish, Civetta Property Group was running paid advertising campaigns but struggling to generate sufficient lead volume to support sales across their expanding portfolio. Even more critically, their messaging wasn’t resonating with the audiences who stood to benefit most from their affordable homeownership programs. Civetta needed more than campaign execution—they needed a strategic partner who could reposition their message, scale qualified demand, and humanize their mission through compelling digital storytelling.

The Ask

Civetta Propery Group engaged Pixel & Polish to drive a consistent, scalable volume of qualified buyer leads for new development homes, optimize their digital funnel to improve lead quality and conversion efficiency, and elevate their brand presence and storytelling through emotion-driven video content and messaging that clearly communicated their mission and impact.

We began with deep research into Civetta’s target audiences, Philadelphia’s local housing market, and historical property sales data. From there, we developed a comprehensive, multi-channel paid media strategy designed to reach and convert high-intent buyers efficiently.

To strengthen emotional resonance and trust, we concepted, storyboarded, cast, and produced a full suite of video assets—integrating them seamlessly across owned channels, landing pages, and paid media placements to support performance and brand growth in tandem.

The Results

Our efforts proved wildly successful with a step-change improvement in performance and efficiency across paid media efforts. In addition to paid performance gains, the introduction of video significantly increased on-site engagement and organic lead volume, while strategic landing-page optimizations drove measurable improvements in lead quality.

63

Reduction in cost per lead

9

Monthly lead volume

31

Improvement to website engagement rate
Services Provided:
  • Strategy & Consulting
  • Website Landing Page Content & Copywriting
  • Messaging Angles Development
  • Video Production & Creative Storyboarding
  • Graphic Design & Videoediting
  • Paid Advertising (Search, Display, Video, Performance Max, Social)
  • Analytics, Optimization & Reporting

Heroic and Versatile

Pixel & Polish collaborated closely with photography and videography partner Digital Love Studio to produce a cinematic hero video and a versatile library of supporting assets. These videos were deployed across the website, social media, digital advertising, online listings, and broader marketing materials to create a cohesive, emotionally compelling brand presence.

Launch website

We designed and executed a full-funnel paid media strategy spanning search, display, video, Performance Max, and social, delivering high-intent inbound inquiries at scale with exceptional cost-per-lead efficiency.

#CIVETTA