Carmel Beach Hotel

Carmel Beach Hotel—spanning seven historic buildings, award-winning Mirabel Hotel & Restaurant Group’s newest property opened in 2023 and features 26 guestrooms and suites, terroir-inspired seaside fare overseen by Chef Justin Cogley, and access to the wellness spa and fitness studio. The property boasts stunning views and is the closest hotel stay to the sand at just 100 steps from Carmel Beach.

With its opening coinciding with the addition of two other nearby properties, the hotel needed to nail its launch strategy to gain market traction.

The Ask

Carmel Beach Hotel partnered with Pixel & Polish to create the visual identity of the brand, bring it to life in both digital and physical mediums, and develop and execute a strategy to build brand awareness and drive direct bookings.

To ensure a successful opening and first year, we worked closely with PR partner LGPR to coordinate efforts across print and digital channels with a collaborative launch strategy.

In addition to establishing the brand identity and designing + developing the website, we produced a suite of print collateral materials to complement the on-site guest experience, implemented booking engine technology, and executed a multi-channel marketing campaign for opening spanning email, social, and paid media channels before moving into ongoing campaigning.